Advertising with Bloggers

Cooperating with bloggers has become quite a popular channel that companies and individuals have chosen to promote and advertise their goods and services. However, beware that on September 1, 2023, there were some amendments were passed to the law “On advertising,” and this method of promotion is now consequently subject to a range of restrictions.

The law states that the advertisement must be verifiable and not misinform nor violate the rights of any third parties. Such an ad must be coordinated between the advertiser, the blogger, and the agency engaged in publishing it. The blogger must have the right to publish the ad. This means that he or she must be registered as an individual entrepreneur or represent a legal entity.

Furthermore, the blogger must guarantee that there is no third-party copyright that the advertisement is violating and that it does not contains any prohibited information.

The following is now required for an ad to be published:

• registration with the Unified Internet Advertising Register;
• an ad identification token must be obtained from the advertising information operator (whereas each advertised product must have its own token);
• an advertised product/service must be identified with the corresponding token;
• the expenses for advertising the particular good/service must be reported;
• the displays statistic must be submitted.

It’s important to be aware of and observe these rules to avoid encountering potential issues and fines later down the road.

If you have any questions on the process for labeling an ad or you find yourself needing to write up an ad publishing agreement, get in touch with us. We’ll help you out with everything you need and answer all the questions you may have!